Creative Solutions | When Is The Best Time To Post On Social Media?
Before we onboard our clients, we first go through the questions that they have about social media, and how it all works. The number one question we receive is, how do you know when to post? What time is the best time?
First ask yourself, WHO is my demographic. Depending on the age of your audience, the timing will vary. An 18 year old generally stays up later, and wakes up later. An older professional in their 40's, may go to bed earlier, and wake up earlier. (Obviously this is a generalization, but when pinpointing timing, it is important to know who your audience is.)
Secondly, look at your analytics. As a business, you need to be a business profile on Instagram to be able to see this data and it is so important for you to do so. Without seeing the data, you will never know when your most popular post is being seen. As a business Facebook page, it is SO simple to see how your posts are doing. Just simply go onto your page, and check your post!
We get frustrated clients coming to us saying that they post every day at the same time, but their engagement varies every day... This is because your audience may vary each day. They also may check their phones at a different time on that particular day that your engagement isn't doing very well. We know, it is so infuriating; but this is social media!
Another tip we like to give, is to take a look at the top 5 performing posts on the social media page, write down the themes or the captions that each one of those posts have. Are they informative? Personal? Emotional? What relates to your audience? Frankly, social media is FOR your audience, not just for fun; unless it is for your personal use of course.
Our last piece of advice is to try posting at different times! It won't hurt you or your business, it will just help with keeping your page relevant!
Give us a call or shoot us an email to chat about how we can help you take the stress off of you and your business when it comes to your online presence! You won't be disappointed!
The 530 & CO. Team